Effective Date: March 1, 2026 · Last Updated: September 12, 2026
By checking the acceptance box when you create an account, by clicking a button indicating acceptance, or by otherwise accessing or using the PlaceGap platform (the "Service"), operated by PlaceGap LLC, a Texas limited liability company ("PlaceGap," "we," "us," or "our"), you agree to be bound by these Terms of Service. If you do not agree, do not create an account and do not use the Service.
You must be at least 18 years old. If you are accepting on behalf of a company or other organization, you represent that you have authority to bind it, and "you" means that organization.
The Service is offered solely to business users located in the United States. Our data covers the United States only, and we store and process information in the United States.
These Terms apply to all users, including free-tier users, paid subscribers, and visitors to our website at placegap.com.
PlaceGap is a location intelligence platform for the fitness industry. The Service provides demographic analysis, competitive landscape data, demand scoring, and market gap identification to help users evaluate locations for fitness businesses.
The Service uses data from public and licensed third-party sources, currently including the U.S. Census Bureau, Google Maps Platform, and Mapbox. We process and score this data using proprietary models. The providers we rely on are listed in our Privacy Policy, which we update as they change. Some plain-English summaries in the Service are drafted by a language model from the underlying figures; they are convenience, and the figures they describe are what matters.
Third-party providers
Your use of the Service is additionally subject to the terms of the providers behind it. In particular, the Service uses Google Maps and Google Places, so by using the Service you also agree to the Google Maps/Google Earth Additional Terms of Service and acknowledge the Google Privacy Policy. You may not extract, cache, store, copy, or redistribute Google content except as those terms permit, and you may not use it independently of the Service. Payment processing is provided by Stripe and is subject to Stripe's terms.
Third-party providers are not parties to these Terms, make no warranties to you, and have no liability to you in connection with the Service.
To access most features, you must create an account with a valid email address and password. You are responsible for:
You may not create multiple free accounts to circumvent usage limits. We reserve the right to suspend accounts that violate this provision.
Free Tier
New accounts receive a 7-day trial with full access to all features in all markets, with no payment method required. The trial does not convert into a paid subscription: we take no card, nothing is charged when it ends, and you are not enrolled in anything. After the trial ends, free accounts keep access to Explore and Gap Finder nationwide. Portfolio, Market DNA, and Brand Intelligence require a Pro subscription. Free accounts require registration but no payment.
Pro, Operator, and Enterprise Plans
Pro is available as a self-serve subscription and unlocks nationwide access and additional features as described on our Pricing page. Operator and Enterprise plans are arranged directly with us. Subscription details:
Refunds
Price Changes
We may change subscription pricing with 30 days' notice. Price changes apply at the start of your next billing cycle after the notice period. If you do not agree with a price change, you may cancel before it takes effect.
Taxes
Prices are exclusive of taxes. You are responsible for sales, use, excise, and similar taxes on your subscription, except taxes based on our net income. Where we are required to collect such taxes, they are added at checkout. If you are exempt, send us a valid exemption certificate before your first charge.
If a Payment Fails
If a renewal payment fails, we will retry it over the following two weeks. If it still has not succeeded, your subscription is cancelled and paid access ends. Your access continues during the retry period.
Which Document Controls
If you have signed an order form or a separate agreement with us, and something in it conflicts with these Terms, the order comes first, then the separate agreement, then these Terms, then any policy referenced in them.
You agree not to:
The machine learning restriction is about model development. It does not stop you using ordinary productivity or assistant tools in the normal course of your own work, provided you are not training a model on Outputs.
Non-Discriminatory Use
You may not use the Service or any Output to make, or as a factor in making, any decision about credit, housing, insurance, employment, or public accommodation that discriminates against any individual or group on the basis of race, color, religion, sex, national origin, familial status, disability, age, or any other characteristic protected under federal, state, or local law, including the Fair Housing Act, the Equal Credit Opportunity Act, and Title VII of the Civil Rights Act.
We reserve the right to suspend or terminate accounts that violate these terms, with or without notice.
Our IP
The Service, including its design, algorithms, scoring methodology, and original content, is owned by PlaceGap LLC and protected by applicable intellectual property laws. Your subscription grants you a limited, non-exclusive, non-transferable license to use the Service for your internal business purposes.
Your Data
You retain ownership of any data you input into the Service (saved locations, notes, labels). We do not claim ownership of your inputs.
You grant us a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, sublicensable, and transferable licence to use your data solely in aggregated and de-identified form ("Aggregate Data"), to operate, secure, analyse, and improve the Service and to develop new features.
Aggregate Data will not identify you, your account, or your business, and will not be presented in a way that allows you to be identified. We maintain reasonable technical safeguards against re-identification, we will not attempt to re-identify Aggregate Data, and we require anyone who receives it to accept the same restrictions.
Feedback
If you send us suggestions, ideas, or feature requests, we may use them for any purpose without attribution, compensation, or obligation to you. Feedback is not your confidential information.
Reports and Exports
Reports and exports generated by the Service may be used for your internal business purposes, shared with your advisors and partners, and included in business plans or presentations. You may not resell reports from the Service as a standalone product or service.
The Service provides analysis, not guarantees.
The Service aggregates and scores data from third-party sources. While we make reasonable efforts to ensure accuracy:
You should not rely solely on data from the Service for major financial decisions. We recommend combining our analysis with your own research, site visits, and professional advisors (real estate brokers, financial advisors, attorneys) before signing a lease or making a significant investment.
Not a Consumer Report
PlaceGap is not a consumer reporting agency as defined by the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. ("FCRA"), and Outputs are not consumer reports. You may not use the Service or any Output, in whole or in part, as a factor in establishing an individual's eligibility for credit or insurance, for employment purposes, for tenant screening, for housing decisions, or for any other purpose governed by the FCRA or a comparable state law.
Not Professional Advice
PlaceGap is not a licensed real estate broker, investment adviser, appraiser, attorney, or accountant, and nothing in the Service is real estate brokerage, investment, appraisal, legal, tax, or accounting advice. Outputs are analytical estimates produced by statistical models. They are not predictions of, and do not guarantee, any actual result.
THE SERVICE AND ALL OUTPUTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY LAW, PLACEGAP DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ACCURACY, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. PLACEGAP DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT ANY DATA OR OUTPUT WILL BE ACCURATE, COMPLETE, OR CURRENT, OR THAT ANY PARTICULAR RESULT WILL BE ACHIEVED.
To the maximum extent permitted by law:
What the Cap Does Not Cover
The limits above do not apply to: your obligations under Section 9 (Indemnification); your breach of Section 5 (Acceptable Use) or Section 6 (Intellectual Property); either party's breach of its confidentiality obligations; your obligation to pay fees due; or either party's gross negligence, willful misconduct, or fraud. Nothing in these Terms excludes any liability that cannot be excluded under applicable law.
You agree to indemnify and hold harmless PlaceGap, its officers, employees, and affiliates from any claims, damages, losses, or expenses (including reasonable attorney's fees) arising from:
We aim to keep the Service available 24/7 but do not guarantee uninterrupted access. We may temporarily suspend the Service for maintenance, updates, or reasons beyond our control. We are not liable for any downtime or service interruptions.
We reserve the right to modify, suspend, or discontinue any part of the Service at any time. If we discontinue the Service entirely, we will provide at least 30 days' notice and offer prorated refunds for unused subscription time.
Beta and Early-Access Features
We may label a feature beta, preview, or early access. Those are provided as is, are not covered by any availability commitment, and may change or be withdrawn at any time.
By you:
You may close your account at any time by contacting us at [email protected]. Cancellation of a paid subscription takes effect at the end of the current billing period.
By us:
We may suspend or terminate your account if you violate these Terms, engage in abusive behavior, or for any reason with 30 days' notice. In cases of serious violations (fraud, data scraping, security threats), we may terminate immediately without notice.
Upon termination, your right to use the Service ceases. We will delete your personal data in accordance with our Privacy Policy.
What survives:
Sections 5 (Acceptable Use), 6 (Intellectual Property), 7 (Data Accuracy and Disclaimers), 8 (Disclaimer of Warranties and Limitation of Liability), 9 (Indemnification), 12 (Governing Law and Disputes), and any other provision that by its nature should survive, continue to apply after termination.
These Terms are governed by the laws of the State of Texas, without regard to conflict of law principles.
Any disputes arising from these Terms or the Service will be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration will take place in Dallas County, Texas. You and PlaceGap each waive the right to a jury trial and the right to participate in a class action.
For disputes under $10,000, arbitration will be conducted online or by phone unless either party requests an in-person hearing.
Nothing in this section prevents either party from seeking injunctive relief in a court of competent jurisdiction for intellectual property violations or data security breaches.
We may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a notice on our website at least 30 days before the changes take effect. Your continued use of the Service after the changes take effect constitutes acceptance. If you do not agree with updated Terms, you may close your account before they take effect.
If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect. The unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
Entire Agreement
These Terms, together with our Privacy Policy and any order form or separate agreement, constitute the entire agreement between you and PlaceGap regarding the Service. They supersede any prior agreements or communications. Section 4 says which document controls if they conflict.
Confidentiality
Each party may receive information the other treats as confidential. We will not disclose your non-public business information, including your saved locations and portfolio, except to people who need it to run the Service and are bound to keep it confidential, or where the law requires. You will not disclose our non-public information, including our scoring methodology and anything in the Service not publicly available. Neither obligation covers information that is public through no fault of the receiving party, was already known to it, or is independently developed without using the other's information.
Assignment
You may not assign or transfer these Terms without our written consent, and any attempt to do so is void. We may assign them without consent to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of all or substantially all of our assets.
Notices
We may give you notice by email to the address on your account, by a message inside the Service, or by posting on placegap.com. Keep your email address current: email notice is effective when sent. Notices to us go to [email protected] and to our address in Section 16.
Force Majeure
Neither party is liable for any failure or delay, other than an obligation to pay money, caused by events beyond its reasonable control, including natural disaster, war, terrorism, civil unrest, labour disputes, government action, internet or utility failure, or the failure or degradation of a third-party service or data provider.
Export Controls and Government Users
You may not use or export the Service in violation of U.S. export control or sanctions laws, and you represent that you are not located in an embargoed country or on a restricted-party list. If you are a U.S. government entity, the Service is "commercial computer software" and your rights are only those granted in these Terms.
Questions about these Terms? Email us at [email protected]. For legal notices, email [email protected] or write to us at the address below.
PlaceGap LLC
5900 Balcones Drive, Ste 100
Austin, TX 78731
United States