Location intelligence built for fitness. Score any address, rank your next markets, and see how the brands around you are expanding. For operators opening their first studio or their fiftieth.
Search nationwide · Go deep in 50+ major U.S. metros
Custom demand and competition profiling across 13 fitness categories
Location decides more of your outcome than your programming, your pricing or your instructors. It is also the only one of those you cannot change after you sign.
Everything else you can iterate. Your location is fixed the day you sign, and the market takes about eighteen months to tell you whether you were right.
PlaceGap for Fitness shows you the gap before you sign the lease.
1.4 miles
That's the difference between a member who comes 5 times a week and one who comes once a month.
Dstillery: anonymized location data from 7.5M mobile devices at gyms nationwide
Check any US address in seconds and know if it will work before you visit. One search returns a fitness-category specific score tuned for the local market. Start comparing sites with confidence.
Find where to open next. GapFinder scans a metro, and using advanced, trained AI, it ranks the best areas for your brand. Each area is scored, with the reasoning behind it. The best places, ranked.
See how any brand is really expanding. Footprint, ratings, portfolio quality, and an Expansion Candidates view that names the metros a concept should enter next. Size up competitors and franchises, and pressure-test your own growth.
Track regional trends in demand and competition. See every location in your target area for your fitness category. Track ratings and momentum over time to see which competitors are gaining momentum, and which are losing it.
Track every location you own, are considering expanding into, or want to monitor competition in, all in one place. Ratings, review trends, and alerts that flag competitive moves as they happen.
A mile and a half decides whether a member comes five times a week or once a month. See exactly who's within reach by car, bike, or foot. Dynamic maps show your real serviceable area.
GapFinder
GapFinder ranks expansion opportunities by demand, category-specific competition, growth, and demographic fit.
Brand Intelligence
See any brand's footprint, ratings, and the metros it's positioned to enter next. The feature multi-location operators tell us they value most.
PlaceGap for Fitness is built for multi-location operators. Every market you evaluate, every competitor you track, every site you add compounds the value. Rank your next openings, watch rival brands expand, and keep every location in view from one place.
Type a location. PlaceGap draws your market area using drive-time analysis, not just a circle on a map.
Demand score, competition count, saturation metrics, and market gaps. All in one view.
Export your analysis. Compare locations. Know exactly where demand meets opportunity.
A Pilates client and a 24-hour gym member don't live in the same places, travel the same distances, or want the same thing. We know, because we modelled all 13 categories separately. Each one is scored on its own demand model, against its own competitive set, at the address you're looking at.
fitness locations classified nationwide
Data sources updated regularly.
7-day full access trial
See demand scores
View competitor maps
Explore Gap Finder results
or $1,990/yr, which is two months free.
Full demand analysis with breakdowns
Gap Finder: see which categories are saturated
All demographic layers
Drive-time analysis
Competitor listings with ratings & reviews
Export reports
25 saved locations
or $5,990/yr.
Everything in Pro
Portfolio monitoring
Review intelligence & trends
Competitive alerts
Unlimited saved locations
Pro is $199/mo, or $1,990/yr with two months free
Search any market. See the data. Decide with confidence.